Using Post-Modernism in your Concept: Self-reflexivity

Link

Representation:
Hyper-Reality (exaggerated/distorted/mediated reality)
The blurring of the real & the unreal (Image & Persona)

Media Language:
Intertextuality (referring to the visual style or meanings associated with other Media Texts)
Style over Meaning (Visualisation)

Narrative:
Self-reflexivity

Genre:
Blurring boundaries of Genre (Hybrids)