LINK
So what Image has the label constructed for them?
Criminality?
Anarchic?
Libertines?
Outlaws - this one has particular romantic and attractive connotations which could sell.
Also notice the uniforms and mugshot cards 'LAPD' = Los Angeles Police Department (in California, USA)
Which market are they selling to - British or American? Do they have a British or US Rock sound?
Are these selling to Men to identify with...or teen rock girls to fawn over as Bad Boys!
No comments:
Post a Comment