Set work for today 16.9.14

Outcomes:

A To explain in your video pitch how your video will construct image, justifying your decisions appropriate to audience and concept

B To video pitch applying ideas of Voyeurism, Hyperreality, Intertextuality to your Music Video concept with examples

C To create a pitch describe how your video will demonstrate Synaesthesia & Firth's types of Music Video

Set work for today: Pitch Production - Deadline is 5pm this evening.

Below is a list of your Research tasks for your portfolio. You have 3 weeks remaining to complete it, this will influence your predicted grade for UCAS. Here is the example of an A grade portfolio http://www.rosiedannylaylaa2media.blogspot.co.uk 

Your pitches will be recorded today ready for me to watch this week online, I will require you to include cut aways in your video to examples of your:

1. Mood Board

2. References & Inspiration: Analysis of your influences on your image

3. Test Footage

4. References and Inspiration: Music Videos, Films, Ads etc

5. Target Audience analysis

You have 3 hours today to complete this and email it to me end of today. 

You will need to ensure you have completed the pre-reading for next lesson where we will film

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Where you should be from last session

Song Structure & Lyric Analysis (Concept) Student ...

& notes from Noel Ghallagher analysis of Image and Star in Text

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Research & Planning

The List for your portfolio you have 3 weeks to complete

http://leighmediaa2.blogspot.co.uk/2011/09/where-we-ought-to-be-research-planning.html

•  1. Boot Camp: Digipack (Individual) & evaluation
  2. Boot Camp: Hot Chip edit (with comments on conventions of music video editing, synching and shots)
  3. Boot Camp (Individual Blog) Music Video Analysis (3 x videos applying Goodwin, Intertextuality, Hyper-reality & Voyeurism*) extended from class lessons
  4. Boot Camp E-Mail to copyright holder & evidence of you pitch with your 'Test Footage'
  5. (Individual Blog) My music video x 3 Ideas
  6. Research into Image & Genre  (Annotated images of promotional photos commenting on Genre conventions & Image)
  7. Lyrics Analysis*
  8. Timecode
  9. Ideas Brainstorm
  10. References and Inspiration; Music Video's
  11. References and Inspirations; Artists Image
  12. References and Inspirations; Promotional Campaigns (Album, Videos & Websites from a recent album release looking for continuing of design/image)
  13a. Target Audience Profile – collage & commentary (age, gender, subculture, fashion, values, attitudes, what appeals to them)
  13b. Target Audience evidence - Artists Social Networking sites 'Friends & Likes' 
           14. Mood Board for your Concept (and any note-paper diagrams of your final idea)
           15. Your Final Pitch (video)

  17. (Individual Blog) Digipak Analysis 

  18. (Individual Blog) Website Analysis 

  
  

  19. Timeline 

  20. Storyboard
  21. Animatic Motion Storyboard
  
  

Prep Work for 1.2.3 How to shoot a Music Video & Advanced Cinematography

Complete the following tasks

http://leighmediaa212.blogspot.co.uk/2012/10/how-to-shoot-performance-bedadvanced-cam.html

In next class (Friday) we willbe doing a practical shoot, recreating 2 existing videos:
http://www.youtube.com/watch?v=y6Sxv-sUYtM

http://www.youtube.com/watch?v=gCYcHz2k5x0

2. Shallow Focus
http://www.youtube.com/watch?v=6dRc5s2AxgA

http://www.youtube.com/watch?feature=player_embedded&v=nGeV90pGqKo

3. Advanced Camera Techniques
http://leighmediaa212.blogspot.co.uk/2012/10/practical-advanced-cinematography.html

Messages in US Action Movies - Style, Genre, Representation, Themes, Characters

http://www.youtube.com/watch?v=DxRKwKJI_uI

1.1.1 Conventions of Music Videos and your presentation

https://www.stormboard.com/storm/102872/ideaa

https://ant2.cehd.umn.edu/zqwazmuaxs/annotate

What is the star in text
Why would you use this
What type of video would it be
What image are you setting for your artist

Quiz – what type of video collection (%)

Ed Sheeran, Give me Love

Performance

Narrative

Conceptual

Whats the Image?

http://leighmediaa2.blogspot.co.uk/2011/09/performance-narrative-or-conceptual.html

Present New Information

‘Star In Text’

Noel Gallagher’s 3 videos

Create Meaning

Group discussion of the concept and star in text – each group leads on the discussion

Identify key images that create meaning, give clues about the characterisation of the artist.

Why is the Narrative approach appealing?

How does it give the artist authenticity as a songwriter?

What character does he play?

What symbolism is present?

Divide up and rewatch the videos is group of 3.

Goodwin Framework Analysis

http://leighmediaalmosta2.blogspot.co.uk/search/label/Music%20Video%20Analysis

http://leighmediaa2.blogspot.co.uk/2011/09/ideas-concepts-next-week.html

While this is happening: Tutorials on AS marks – on their blogs.

Carousel & Teach each other – test them on the other videos to record their commentary on what makes this…

Relationship to music & lyrics to visuals (Synaesthesia)

http://leighmediaa212.blogspot.co.uk/2012/09/relationship-between-music-visuals.html

Use of close ups

http://leighmediaa212.blogspot.co.uk/2012/09/use-of-close-ups.html

Hyperrreality

http://leighmediaa212.blogspot.co.uk/2012/09/hyper-reality_13.html

Intertextuality

http://leighmediaa212.blogspot.co.uk/2012/09/intertextuality.html

Voyeurism

http://leighmediaa212.blogspot.co.uk/2012/09/voyeurism-image.html

Star in Text

Create Meaning: Play your song and discuss concept

Class make notes on idea generation

Session 2: Image
Starter:
http://www.youtube.com/watch?v=Hr0Wv5DJhuk
to
http://www.youtube.com/watch?v=sjSG6z_13-Q
 

New Info

http://leighmediaa212.blogspot.co.uk/2012/09/branding-yoghurt-what-personality-image.html

Apply to demonstrate

http://leighmediaa212.blogspot.co.uk/2012/09/analysis-of-influencial-artists-image.html

Each takes different one

Come prepared with your case studies into image - develop your ideas

Mood Board the Image as per the study

Hyperrreality

Intertextuality

Voyeurism

Star in Text

Analyse NGHFB Canpaign using Goodwin’s approaches (3 groups, 1 each)

Construct the Meaning (groups) on your own examples of music videos

https://ant2.cehd.umn.edu/zqwazmuaxs/annotate

Apply to Demonstrate (Tutorials)

Present your songs and your ideas. Demonstrate how this works in your idea – how does it qualify?

Prepare presentation on your pitch to the class on your video

Song Structure & Lyric Analysis (Concept) Student ...

Review

http://leighmediaa2.blogspot.co.uk/2011/09/where-we-ought-to-be-research-planning.html

 

Final Deadline & Target Audience/Client Feedback

Music Video must be uploaded to Youtube and EMBEDDED in your group blog by 6pm Friday 17th Jan

No more cameras will be available - they are committed to the AS students

Digipack and Wix websites must be completed and uploaded to your blog by the end of the week Friday 24th January @ 6pm

Your completed evaluation draft is due by the start of Module 4 - you will have no more class time from then on

This will be an individual piece of work for some of you based on your contribution to the R&P

http://leighmediaa2eval.blogspot.co.uk/
Target Audience
Age
Gender
Subculture

How to find them & get their feedback on (Image, Concept, Technical Ability) to answer the evaluation
Twitter
Youtube
Myspace
Facebook
Soundcloud

Client - Email your artist - their feedback is crucial

Design your questionnaire (10 questions) - paste in to your Social Networks to collect targeted feedback
https://www.surveymonkey.com/MyAccount_Join.aspx

Where to get your tapes for the cameras

Sony Mini HDV Tape £10 each

Assessment Session - the class's predicted grades hang in the balance!

To be completed by the end of today

1. Animatic
2. Pitch recorded on Photobooth & posted
3. Blog Post labelled with relevant student
4. All work posted for Mod 1 report
5. All individual worked linked or posted on group blog
6. Peer assess & feedback a comment on the group blog

Task 1:
Look at the example blogs
Adam 20
Chloe 16
Maisy 14
Kieran 10

Task 2:
Peer Assess the other students blogs in the class, this is the grade we will be giving them for their Module Report.

What grade would you give them out of 20

Level 1: 0-7
Level 2: 8- 11
Level 3: 12-15
Level 4: 16-20

Task 3:
Look at the Module Reports for last year - edit the feedback comments from lasts year's students - what does you peer need to do to improve?

Task 4: Post this onto your peer latest post along with  the mark out of 20 based on what last years students got at this stage

We (Ms Punter & myself) will sample mark this over the weekend.