Deadline Week - Friday 21st 6pm Youtube Rough Cut

Notice - Kieran & Connie & Katie - leave your camera gear with Ian in the music office. They are being sent away Weds AM to be serviced so I need them in school today & tomorrow

Lesson Objective

Continue to edit to develop and build you rough cut for Friday - below is feedback & improvements from your what you sent to me on Friday

Katie - Some good shots, you really need to focus on getting performance uploaded & multiclipped. See the post on the blog for instructions. Cut down the Playground footage - the narrative isn't clear and goes on too long. Beat edit it doesn't match the tempo of the song. Difficult to grade without seeing synching. Grade ?

Iesha & Alex - you urgently need to get those extra shots as there is a lack of variety in the footage. The bar fight Tom is smiling so cut this more carefully - if necessary re-shoot closeup of his face hiding the background. Teetering on a Grade C2 currently try and get this up to a B with the pick up shots. Borrow camera from Katie or Connie to do this today - the cameras are getting sent away on Wednesday and I need to package them Weds AM.

Connie & Kieran - Hope the shoot went well, I didn't receive the cut on Friday so I have nothing really to add. Obviously get it uploaded and multiclipped - see the instructional video posted and other students to help you. You must give your camera and kit to Ian in the music office they are being sent away on Wednesday morning to be serviced. Grade ?

Max - I waited on Friday to book you a camera but I haven't heard anything. They are being sent away Wednesday but i can let you have a Palmcorder over the xmas break. Grade ?

Chloe & Nicole - You didn't send me you cut on Friday so I cannot comment on how to improve. Grade ?

Joe & Maisy - Narrative bit unclear - you need those crowd shots and the shot where they are breaking into the building. Why do the band have masks on that early in the song? Shouldn't this develop for the big reveal at the end chorus/verse - i suspect you didn't get enough angles without masks on and are relying on these as coverage but if this is not the case then organise this to the structure of the track. The performance needs to be a lot quicker in terms of shots - they are on screen too long at times and not cut to make your singer look as confident as he needs to. Also - make sure you colour grade and darken the shot. Grade B2

Beckie & Beth - Overall pretty good, narrative a little jumpy and disjointed so try and tidy it up so it flows now by cutting it in with the performance footage when that is finished. Why is he kicking the wall? Once you've cut together colour grade and sort the contrast. Grade B3

Magg & Adam - drags a bit during the argument at 20ish seconds so needs to cut away to something else - also what happened to the great bit where Kieran walks out from the front of the house slams door them lip synchs??? Keep that in it was magic. Looking pretty good but you need to get a move on and multiclip the performance asap and then colour correction/effects. Without seeing the performance footage & cut difficult to give you a prediction of grade so Grade ?

Abbie & George - well cut, nice shots but no narrative? Gets a bit samey and predictable after a while so based just on this its a B3. Make sure you colour correct it/motion blur lights.

Lesson Outcomes for Module 2

Objective (workshop lesson)
To apply your research and planning to construct and refine your Music Video

Level 4 (A) Excellent Creative Skills
Produce/develop a near-professional looking Music Video using advanced creative techniques

(colour grading/overlays, synching, backlighting, shallow focus, rule of 3rds, foreground & background composition, Steadicam, a confident performance)


Level 3 Proficient Creative Skill (B/C)
Produce/develop a Music Video that demonstrates clear creative decision-making using some advanced techniques 

(accurate framing, use of a tripod, beat editing, appropriate costume, locations, performers and props)

Level 2 Competent Creative Skill (D/E)
Produce/develop a recognisable Music Video using basic camera & editing techniques

(cutting, building an edit to create a sequence, steady camera, variety of shots)

End of Module Report Audit

Your Task today:

Research & Planning

1. On your individual blog - in 1 POST called 'End of Module 2' screen capture the R&P that you have individually contributed/completed & add a caption briefly commenting on what you did.  
2. Pie Chart of contribution - results, progress, current grade?

Construction 

Mise-en-scene - Pie Chart for each

1. Who organised the actors?
2. Who organised the location?
3. Who organised the costume?
4. Who organised the props?

 Shoot, Lighting & Directing - Pie Chart

1. Annotate the shot list - who filmed Pie Chart?

Edit - Pie Chart

1. Review your screen captures using Final Cut to demonstrate what you have contributed towards the edit so far...

 Conclusion - your End of Module Report

1. Record an individual Photobooth Video Diary - how are you progressing/have you contributed equally? 
2. What is your R&P (20) & your Construction (40) grade?

Research & Planning

Music Video  

Week 5 - 3 weeks remain (& Multiclip Guide)

Attention A2 Media Students Advanced Skills Check that you know what to do on your shoot

Here are the 3 most crucial things you must be doing on your shoots - from looking at some of the footage groups have returned there seems to be a lack of skills preparation despite covering this on the blog with instructional videos


You edited this video so you could see how you should be filming yours - look carefully at the framing, the angles (they got down on the floor!) where the lights are positioned, the use of focus, how the light creates shadows, the composition of the shots down the guitar/bass neck - ask yourself...

DOES YOUR LOOK THIS PROFESSIONAL? What's the difference? This is what is expected for an A grade - that is why it was given to you as an example to work with

Advanced Production = Advanced Skills = Advanced Cinematography

1. Using Pictoral Lighting (Backlighting, Kicking out from the background)
2. Composition (Rule of 3rds) & creating Depth & Interesting Perspectives (ie from shots up the guitar neck) 
3. Using Depth of Field = Shallow Focus & Focus pulls 
4. Movement, Steadicam, Arcs, Tracks, pans, tilts
5. Coverage from 8-10 angles ALL THE WAY THOUGH THE TRACK with LOTS OF CLOSE UP 'SINGLES' 

Without the above you will not get the A you need to carry you through the A Level exam.

So before any more kit is booked all groups must see me for a 30 minute tutorial to discuss and for you to prove you can do the above - do not expect to collect kit on the day without going through this...it has become necessary to take these steps.



Why Use Depth of Field? Here are some of the reasons I love using a shallow depth of field: It directs the viewer’s attention. When we strategically place things out of focus, the viewer doesn’t pay attention to them. Viewers focus on the part of the image that’s in focus. It reduces distraction in the background. Distracting backgrounds can be a huge problem. And unfortunately, they tend to be a normal part of video. You can control depth of field and make distracting backgrounds bearable. It makes the image look more cinematic. If you’re going to be shooting video anyway, you might as well make it look cinematic. :) You can add visual interest. In the birthday cake example above, I described a technique called a “rack focus” which is simply shifting the focus from something in the background to something in the foreground, or the opposite direction. This a technique you can do in video, that you can’t do in a single still photograph. You can probably think of more reasons, but these are the big ones I could immediately generate. So now you know why to use depth of field. Now the question is…how? A Shallow Depth of Field: How to Create It Would you be surprised to find out that your current video camera can most likely create a shallow depth of field? There are a few exceptions, such as the small pocket cameras like the Flip Video camera, Kodak Zi8, or the iPhone. However, with a traditional video camera, here’s how you create a beautiful shallow depth of field: Move far away from your subject (because you’re going to zoom in a lot.) Zoom in a lot (maybe all the way). Open the aperture on your camera all the way. This might be called the f-stop or Iris on your camera, but open it all the way up. It could be that your video camera has a mode called “portrait”. If so, choose that mode.

Week 4

Where are you at?

1. Video Diary
What day/date & week - how many left?
What has happened since last week - how much have you got done?
On schedule - What are you feeling (should be that all shooting completed last weekend, photoshoot done, edit started/uploaded)?
What problems have you faced?
How have you/will you solve these problems?
How will you catch up - hours commitment this week?

2. Multiclipping - performance footage

R&P Mark Scheme - Monitor your Progress

Video Diary - Production Diaries

Week 3: To be on target 
Completed your SHOOT & PHOTOSHOOT

Remember your photos on set - show that you BOTH filmed/operated cameras/lights etc...

Intro: The day, which week, how things are going...

1. ARE YOU ON SCHEDULE?

2. IF NOT, WHY - WHAT PROBLEMS/REASONS?

3. HOW WILL YOU SOLVE THESE PROBLEMS?

4. WHAT DO YOU HAVE TO DO/PRIORITY & WHEN?

5. WEEK 3 OF 7 PRODUCTION WEEKS... HOW MUCH PROGRESS HAVE YOU MADE?

consistency-in-design-exemplar-what grade?

http://chloevicky.wix.com/maineriver

A2 Mentor groups

Chloe & Nicole: Alex Watt, Ellie, Nicole

Max & Katie: India, Chloe, Nana

Iesha & Alex: Rosie R, Emma Nye, Martin

Kieran & Connie: Grace, Rosie H, Danny

Beckie: Tom, Finn, Reece

Beth: Abbey, Benn, Peter

Maisy: Aimee-Grace, Hannah, Katie Offer?

Nicole: Katie Offer?

Adam & Magda: Callum, Molly, Chris

Georgina & Abbie: David, Jake, Toby

Joe: Debbie, Megan, Sophie Butcher

Websites - A grade student examples

http://obedlilymediaa2.wix.com/sirenmusic#!

http://jckthornton7.wix.com/frankomusic

http://laurenaimeea2.wix.com/avaofficial

Digipack drafting development of ideas - last years students

Homework for Half Term Planning & Organisation

This is the big one now...over to you to get your ORGANISATON of your shoot ready for start of Module 2.

Where you should be at now...(Level 4 - Excellent detail & care in the Presentation & use of ICT skills)

• 1. (Individual Blog) My music video x 3 Ideas
  2. Research into Image & Genre  (Annotated images of promotional photos commenting on Genre conventions & Image)
  • 3. Lyrics Analysis*
  • 4. Timecode
  • 5. Ideas Brainstorm
  • 6. References and Inspiration; Music Video's
  • 7. References and Inspirations; Artists Image
  • 8. References and Inspirations; Promotional Campaigns (Album & Website)
  9. (Individual Blog) Music Video Analysis (3 x videos applying Goodwin, Intertextuality, Hyper-reality & Voyeurism*)
  10. E-Mail to copyright holder
  • 11. (Individual Blog) Group Meetings (weekly - brainstorms/ideas etc)
  12. Target Audience Profile – collage
  13. Target Audience - Artists Social Networking sites 'Friends & Likes' 
  
  
           14. Mood Board for your Concept (and any note-paper diagrams of your final idea)
           15. Your Final Pitch (video)
  
  16. (Individual Blog) Digipak Analysis 
  17. (Individual Blog) Website Analysis 
  18. Timeline 
  19. Storyboard
  20. Animatic Motion Storyboard

Tasks to be completed over half term... INCLUDING GROUP MEETINGS - WEEKLY starting now suggest as video diaries?)

21. Institutions, Marketing & Campaign Strategy 
22. Production Schedule

23. Shot Lists

24. Assets List

25. Test Shots  

26. Risk Assessments

27. Location Recce 

28. Call Sheets

When we return you will start developing your ideas & drafts of your:

 Digipack idea 1

Digipack idea 2

and Website ideas

Website ideas & planning presentation

Website Analysis (Individual) example

Homework: Storyboard for next week - Read, Watch & demonstrate

Storyboard Generator

Look over the excellent example of Narrative video


Pay particular attention to Compositional elements
Storyboard & Animatic to be completed for a Tutorial next week- add annotation commenting on why this would be L4

• Focus/Depth of field
• Framing & Compositional elements
• Movement & Angles

Use the following presentation on Composition to help you

Module Review week Tutorials - work to be completing

These are the grade descriptors for the R&P. We have made a prediction based on the research so far on your blogs.

Below are the Levels and descriptions

Level 1 = 0 - 7 marks
Level 2 = 8 - 11 marks
Level 3 = 12 - 15 marks
Level 4 = 16 - 20 marks

Find the appropriate level and give yourself a mark

Then the conversion to ABCDE&U

R&P
A = 16/20
B = 14/20
C = 12/20
D = 10/20
E =   8/20
U =  7 & under

Where are you at?

What do YOU have to do to improve to the next level?


Audit your work:

My music video x 3 Ideas

Research into Image & Genre  (Annotated images of Genre conventions & Image)

Lyrics Analysis*

• (see also Lyrics Timecode)
• Ideas Brainstorm
• References and Inspiration; Music Video's
• References and Inspirations; Artists
• References and Inspirations; Promotional Campaigns (Album & Website)

Music Video Analysis: One

Music Video Analysis: Two

E-Mail to copyright holder

• Group Meetings (weekly?)

Target Audience – collage
Target Audience - Artists Social Networking sites 'Friends & Likes' 

         Mood Board for your Concept (your idea)

         Your Final Pitch (video)

         Research Institutions & Marketing 

         Marketing Strategy
Digipak Analysis 
Website Analysis 

Timeline and Storyboard

• Storyboard

Animatic Motion Storyboard

Practical Advanced Cinematography

• Perspective Cheat
• Contrazoom
• Shooting for backwards footage
• Basic In-Camera Jump Cuts
• Smooth Pans = Rubber Band
• Whip Pans & Passing Through the Wall 

How to shoot a Performance Bed/Advanced Cam

 Link

Fray Video Boot Camp

Analyse the music The Fray edited for Boot Camp a shot list for the performance

• Master Shot (Group Shot)

• Close Ups (Individual)

• Extreme Close Ups (Individual)

• B Roll – Atmospheric/Contextual Filler

Identify:
Angles, 
Camera Movement, 
Depth of Field (Lenses and Focus) 
Use of Lighting (backlight, silhouettes, lens flares)

How to shoot examples from students

Evalaute student examples

• Lighting & Camera
• Lenses/focus
• Composition & Framing
• Movement

Homework post pitch due w/c 9th October

1. Complete all tasks up to L4 - use creative ways to present your research
Continue with your ideas develpoment for your pitches, take a photo of the feedback you were given on paper and comment on what you were advised to consider:

Most groups need to structure theor ideas for a narrative more carefully

You must use the elements of a narrative:

A chain of events (plot) cause-effect

Character types: hero, princess, helper, wise man etc

Story types: The Chase, The pact with the devil, The loss of something, The fall of the powerful

Binary Opposition: Hero/Villain, Man/Woman, Protagonist/Antagonist

Structure: What are the stages of the journey/story - act 1, act 2, act 3
How are these structured around the songs verses/choruses

Genre:
Romantic - boy meets girl, boy looses girl, boy gets girl back again
Western: stranger comes to town with a past - establish her's deadly/powerful, seeking justice/old life draws him in, threats to something he cares about, one on gang gets beaten, heals and grows for the lesson, shootout at noon kills enemy, rides off into the sunset

Remember: Shots make sequences, sequences make scenes, scenes make plot, plot makes story

2. Digipack Analysis (individual) Level 4?

3. Digipack Influences

4. Marketing Strategy & Institutions & Marketing task guide
& example click here
& example of Strategy click here

5. Website Analysis (individual)

6. Complete your analysis of music videos presented in a Creative way (eg: www.tubepopper.com) & post - i will be marking next Wednesday

Pitch example

-->

Pitchexample – what mark?

Concept

Image

Audience

Mark Scheme

Level 4 - Research Idea Development

-->

Target Audience Collage
Target Audience Research

Mood Board

Final Idea

Influences Videos

Influences Artists

Lyrics Analysis

Timecode

MARK SCHEME

Girl Band branding

Link

Branding Yoghurt - What Personality (Image) is the product given?

Target Audience (Sub-culture)

Link

Pitch - good example L4

Marketing Strategy

Link - instructions

Example pt1 - Institutions & Marketing Case Study
Example pt 2 - Marketing Strategy

Are these L4?

Using Post-Modernism in your Concept: Self-reflexivity

Link

Representation:
Hyper-Reality (exaggerated/distorted/mediated reality)
The blurring of the real & the unreal (Image & Persona)

Media Language:
Intertextuality (referring to the visual style or meanings associated with other Media Texts)
Style over Meaning (Visualisation)

Narrative:
Self-reflexivity

Genre:
Blurring boundaries of Genre (Hybrids)

The result of constructing an Image for an artist

LINK

So what Image has the label constructed for them?

Criminality?
Anarchic?
Libertines?
Outlaws - this one has particular romantic and attractive connotations which could sell.

Also notice the uniforms and mugshot cards 'LAPD' = Los Angeles Police Department (in California, USA)

Which market are they selling to - British or American? Do they have a British or US Rock sound?

Are these selling to Men to identify with...or teen rock girls to fawn over as Bad Boys!

Examiners feedback & assessment - READ THIS HOW TO IMPROVE

Link

Digipack analysis tasks: video commentary

Link

Some suggestion for how to present creatively

http://my.brainshark.com
A presentation using stills & video with your directors commentary (good for music video analysis/website analysis

Prezi
A zooming presentation, good for target audience analysis/evidence - add a audio commentary and vox pops

GoAnimate!
Create animations using stock characters (good for evaluation?)

http://www.xtranormal.com/
Online movie maker - uses shot types angles etc, could be useful for putting across your ideas for Marketing Strategy or discussion of how it will be Intertextual/Voyeuristic etc

Online Collage maker

TubePopper
Online video annotation tool - a must for your music video analysis!

Idea Generation Notes Flow -

How will you incorporate the performance?

Homework your portfolio progress by next week

1. (Individual) music video x 3 initial Ideas (music & lyrics to visuals)
2. (Individual) Music Video Analysis: Goodwin, Hyper-reality, Intertextuality, Voyeurism (extend/develop your analysis building on learning in class - present as Directors Commentary)
3. Lyrics Analysis/Lyrics Timecode
4. Final Idea Brainstorm (notepad interpretation of meaning of song)
5. References and Inspiration; Intertextual references (films, music videos, adverts, cinematic style)
6. References and Inspirations; Artist Image/Persona (fashion, style, press/promo shots)
7. References & Inspirations: Case Study: Promotional Campaign of a successful Artist (Album Cover Design & Website & Music Video)  - Genre, Image, Visual Style)
8. E-Mail to copyright holder 
9. Target Audience – collage of age, gender, sub-culture
10. Target Audience - Artists Social Networking sites 'Friends & Likes'            
11. Mood Board for your concept & image (setting, themes, cinematic style, characters, aspects of hyper reality, visuals to key lyrics/descriptions of the music)
12. Your Final Pitch (presentation)

The above is due next Tuesday (wk5/7) if you are on target. 

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